Marketing, Communications, Public Relations

Five Essential Steps to a Successful PR Campaign

October 21, 2015 // 0 Comments

If It’s Is Pure Publicity or Visibility You Seek, Try Getting Arrested By Christopher Biddle, APR Even well-educated and otherwise sophisticated CEOs will say “more publicity” or “visibility” when asked why they want to engage a PR firm. That’s like going to a fine restaurant and [Read more...]

Organizations and their Customers: The Big Disconnect

May 21, 2015 // 0 Comments

Big data collection and analysis is a good marketing tool, but it cannot replace the art of listening to customers By Christopher Biddle, President Biddle Communications & Public Relations LLC One of the wisest new age communicators I know is an Irish web-content wizard by the name of Gerry [Read more...]

Guest Blog: 5 Key Attributes of a PR Practitioner

December 4, 2014 // 0 Comments

When I received this list of the 5 key attributes and skills of a PR practitioner from College of New Jersey student Steph Van Heest, I was blown away. She prepared the essay after I spoke with her class at a PR strategies course led by adjunct professor Jake Farbman. Steph’s “list” is [Read more...]

In PR It’s OK to Be Crazy but Not Mad

October 7, 2014 // 0 Comments

What does it take to be a PR pro? Ethics tops the list of qualities identified by TCNJ students. As I ended my discussion with 30 college students last week on what it takes to be a successful public relations practitioner, I added one last quality: “Crazy.” As in: “You’ve got to be a [Read more...]

Create Your Own Ice Bucket Challenge in 6 Easy Steps

August 26, 2014 // 0 Comments

OK. Forget the “easy” part. You have a better chance of getting struck by lightning than re-creating the enormous success of the Ice Bucket Challenge. But if you follow certain basic principles of audience engagement, you can dramatically expand the audiences on which the success of your [Read more...]

Getting Started with PR Measurement

April 21, 2014 // 0 Comments

On March 19, 2014, the PRSA, NJ Chapter, Senior Pros group held a panel workshop on “The New PR Measurement” to help demystify a topic that confounds even veteran PR professionals. Speaking to a group of 12 PR professionals at Coyne Public Relations in Parsippany, Norman Booth with Coyne PR and [Read more...]

If It’s Not on Television….

January 31, 2014 // 2 Comments

A long-time Democratic operative in Trenton used to tell me: “If it’s not on television, it didn’t happen.” As philosophical conundrums go, this doesn’t rise to the level of “if a tree falls in the forest, and no one hears it, did it happen?” But it does underline a truth about [Read more...]

Are You an Expert in PR Measurement?

November 27, 2013 // 0 Comments

Early next year, the PRSA NJ senior practitioners group plans to hold a workshop on PR measurement basics. We could use an expert or two to show us how it’s done. Are you game? Do you know someone who might be up to the task? Please contact me if the answer is yes. In the meanwhile, here’s my [Read more...]
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