Articles by Chris Biddle

About Chris Biddle

With 35 years of experience as a hands-on communicator and PR practitioner, President Christopher Biddle is well positioned to help New Jersey-based companies tell their stories and get the results they want. An exceptional writer and editor, Chris is also a strategic thinker who has a proven track record in his ability to conceive and execute goal-driven communications projects both large and small. Chris was Vice President in charge of Communications with the New Jersey Business & Industry Association from 1992 until his retirement in 2012. Contact: Website | More Posts

If It’s Not on Television….

January 31, 2014 // 0 Comments

A long-time Democratic operative in Trenton used to tell me: “If it’s not on television, it didn’t happen.” As philosophical conundrums go, this doesn’t rise to the level of “if a tree falls in the forest, and no one hears it, did it happen?” But it does underline a truth about [Read more...]

Are You an Expert in PR Measurement?

November 27, 2013 // 0 Comments

Early next year, the PRSA NJ senior practitioners group plans to hold a workshop on PR measurement basics. We could use an expert or two to show us how it’s done. Are you game? Do you know someone who might be up to the task? Please contact me if the answer is yes. In the meanwhile, here’s my [Read more...]

Are You a Bucket-Filler?

August 15, 2013 // 0 Comments

In my professional career of more than 35 years, I remember best, and with great fondness, the upbeat and positive bosses for whom I’ve had the pleasure of working. Unfortunately, the truly positive ones are a rare breed. Many bosses lack the common decency, or perhaps even awareness, to be [Read more...]

Yes, Carnival, the World Is Flat

May 2, 2013 // 0 Comments

Dear Carnival Cruise Lines, Please accept my kudos. Few companies have done a more spectacular job of executing consecutive PR blunders. The critics have feasted on your quivering PR corpse. Generations of PR students will benefit from your remarkable mishandling of multiple shipboard disasters. So [Read more...]

So You Want to Be a Blogger

April 15, 2013 // 0 Comments

So, you want to be a blogger? Good luck with that! What’s a blog? It’s an online opinion that invites comment. More technically, it’s a bunch of words posted on a blogging platform by someone who hopes other people will care about their opinion enough to follow them. The top three blogging [Read more...]

Six Ways PR Can Help Your Business

April 13, 2013 // 0 Comments

Six Ways PR Can Help Your Business Having taken the leap into my own PR business, after 35 years of working for others, I’m quick to share my business card with anyone who might have even a passing interest in hiring a PR guy. Almost inevitably, the first thing they ask is: “What exactly to you [Read more...]

What is PR?

April 3, 2013 // 0 Comments

What is public relations? Let’s start with what PR is not, at least in my professional opinion. PR is not “spin,” even though most people would say that’s what PR is all about. As in, “let’s see how we can spin this message.” Spin implies the clever use of clever words to persuade an [Read more...]

You Can Measure this Stuff? Seven Things You Need to Know about PR Measurement

April 3, 2013 // 0 Comments

I recently attended the Ragan Communications “PR Measurement Summit” in Washington, D.C. Like many of my PR colleagues, I was curious to know how PR efforts are really being measured—or should be measured—today. We learned, much to our surprise, that only in the last five years has the PR [Read more...]

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