Biddle’s PR Muse
The Truth about PR: What My Mother Never Told Me
The real potential and value of public relations is poorly understood by many — and even by own mother! I am writing this blog in an honest effort to educate and, hopefully, entertain anyone who wants to know what PR can do for them. Thank you for visiting my blog and, by all means, please comment.
In my professional career of more than 35 years, I remember best, and with great fondness, the upbeat and positive bosses for whom I’ve had the pleasure of working. Unfortunately, the truly positive ones are a rare breed. Many bosses lack the common decency, or perhaps even awareness, to be
[Read more...]Dear Carnival Cruise Lines, Please accept my kudos. Few companies have done a more spectacular job of executing consecutive PR blunders. The critics have feasted on your quivering PR corpse. Generations of PR students will benefit from your remarkable mishandling of multiple shipboard disasters. So
[Read more...]So, you want to be a blogger? Good luck with that! What’s a blog? It’s an online opinion that invites comment. More technically, it’s a bunch of words posted on a blogging platform by someone who hopes other people will care about their opinion enough to follow them. The top three blogging
[Read more...]Six Ways PR Can Help Your Business Having taken the leap into my own PR business, after 35 years of working for others, I’m quick to share my business card with anyone who might have even a passing interest in hiring a PR guy. Almost inevitably, the first thing they ask is: “What exactly to you
[Read more...]What is public relations? Let’s start with what PR is not, at least in my professional opinion. PR is not “spin,” even though most people would say that’s what PR is all about. As in, “let’s see how we can spin this message.” Spin implies the clever use of clever words to persuade an
[Read more...]I recently attended the Ragan Communications “PR Measurement Summit” in Washington, D.C. Like many of my PR colleagues, I was curious to know how PR efforts are really being measured—or should be measured—today. We learned, much to our surprise, that only in the last five years has the PR
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