Barcelona principles

On March 19, 2014, the PRSA, NJ Chapter, Senior Pros group held a panel workshop on “The New PR Measurement” to help demystify a topic that confounds even veteran PR professionals. Speaking to a group of 12 PR professionals at Coyne Public Relations in Parsippany, Norman Booth with Coyne PR and [Read more...]

Early next year, the PRSA NJ senior practitioners group plans to hold a workshop on PR measurement basics. We could use an expert or two to show us how it’s done. Are you game? Do you know someone who might be up to the task? Please contact me if the answer is yes. In the meanwhile, here’s my [Read more...]

I recently attended the Ragan Communications “PR Measurement Summit” in Washington, D.C. Like many of my PR colleagues, I was curious to know how PR efforts are really being measured—or should be measured—today. We learned, much to our surprise, that only in the last five years has the PR [Read more...]