Communications management

Six Ways PR Can Help Your Business

April 13, 2013 // 0 Comments

Six Ways PR Can Help Your Business Having taken the leap into my own PR business, after 35 years of working for others, I’m quick to share my business card with anyone who might have even a passing interest in hiring a PR guy. Almost inevitably, the first thing they ask is: “What exactly to you [Read more...]

What is PR?

April 3, 2013 // 0 Comments

What is public relations? Let’s start with what PR is not, at least in my professional opinion. PR is not “spin,” even though most people would say that’s what PR is all about. As in, “let’s see how we can spin this message.” Spin implies the clever use of clever words to persuade an [Read more...]