PR ethics

When I received this list of the 5 key attributes and skills of a PR practitioner from College of New Jersey student Steph Van Heest, I was blown away. She prepared the essay after I spoke with her class at a PR strategies course led by adjunct professor Jake Farbman. Steph’s “list” is [Read more...]

What does it take to be a PR pro? Ethics tops the list of qualities identified by TCNJ students. As I ended my discussion with 30 college students last week on what it takes to be a successful public relations practitioner, I added one last quality: “Crazy.” As in: “You’ve got to be a [Read more...]

What is public relations? Let’s start with what PR is not, at least in my professional opinion. PR is not “spin,” even though most people would say that’s what PR is all about. As in, “let’s see how we can spin this message.” Spin implies the clever use of clever words to persuade an [Read more...]