PR professionals

What does it take to be a PR pro? Ethics tops the list of qualities identified by TCNJ students. As I ended my discussion with 30 college students last week on what it takes to be a successful public relations practitioner, I added one last quality: “Crazy.” As in: “You’ve got to be a [Read more...]

On March 19, 2014, the PRSA, NJ Chapter, Senior Pros group held a panel workshop on “The New PR Measurement” to help demystify a topic that confounds even veteran PR professionals. Speaking to a group of 12 PR professionals at Coyne Public Relations in Parsippany, Norman Booth with Coyne PR and [Read more...]