target audiences

Five Essential Steps to a Successful PR Campaign

October 21, 2015 // 0 Comments

If It’s Is Pure Publicity or Visibility You Seek, Try Getting Arrested By Christopher Biddle, APR Even well-educated and otherwise sophisticated CEOs will say “more publicity” or “visibility” when asked why they want to engage a PR firm. That’s like going to a fine restaurant and [Read more...]

What is PR?

April 3, 2013 // 0 Comments

What is public relations? Let’s start with what PR is not, at least in my professional opinion. PR is not “spin,” even though most people would say that’s what PR is all about. As in, “let’s see how we can spin this message.” Spin implies the clever use of clever words to persuade an [Read more...]