TCNJ

When I received this list of the 5 key attributes and skills of a PR practitioner from College of New Jersey student Steph Van Heest, I was blown away. She prepared the essay after I spoke with her class at a PR strategies course led by adjunct professor Jake Farbman. Steph’s “list” is [Read more...]

What does it take to be a PR pro? Ethics tops the list of qualities identified by TCNJ students. As I ended my discussion with 30 college students last week on what it takes to be a successful public relations practitioner, I added one last quality: “Crazy.” As in: “You’ve got to be a [Read more...]