Articles by Chris Biddle

About Chris Biddle

With 35 years of experience as a hands-on communicator and PR practitioner, President Christopher Biddle is well positioned to help New Jersey-based companies tell their stories and get the results they want. An exceptional writer and editor, Chris is also a strategic thinker who has a proven track record in his ability to conceive and execute goal-driven communications projects both large and small. Chris was Vice President in charge of Communications with the New Jersey Business & Industry Association from 1992 until his retirement in 2012. Contact: Website | More Posts

The Abandoned Luncheonette Opens a World of Fine Food and Music in an Unlikely Corner of South Jersey

August 3, 2017 // 0 Comments

Great vegetarian food, vintage music, vinyl records, and good company draw customers to Dave and Jen's Abandoned Luncheonette on Mill Street in Moorestown, NJ. [Read more...]

The Local Moorestown Hardware Store Offers Sound Advice, Personal Service and a Nostalgic Touch

April 21, 2017 // 0 Comments

It’s not just a store where people go to pick up hardware supplies. Owners Pete and Julie will give you plenty of their time and free advice. By Sean Fallon and Christopher Biddle Moorestown, NJ – Drive across the railroad tracks on Mill Street, and you enter the realm of Pete and Julie [Read more...]

Pecked by a Chicken? That’s News!

April 1, 2017 // 0 Comments

PR counselor Chris Biddle calls upon his decades as a journalist to reveal how to win news coverage and attract new business by telling your own stories. [Read more...]

The Proof is in the Pudding: Six Simple Steps to Mistake-Free Writing

March 21, 2017 // 0 Comments

By Christopher Biddle President, Biddle Communications & Public Relations LLC Take it from your grandmother: “The proof is in the pudding.” This delightful idiom means “that the end result is the mark of the success or failure of one’s efforts or planning.” (Thanks to the Grammarist [Read more...]

Five Essential Steps to a Successful PR Campaign

October 21, 2015 // 0 Comments

If It’s Is Pure Publicity or Visibility You Seek, Try Getting Arrested By Christopher Biddle, APR Even well-educated and otherwise sophisticated CEOs will say “more publicity” or “visibility” when asked why they want to engage a PR firm. That’s like going to a fine restaurant and [Read more...]

Organizations and their Customers: The Big Disconnect

May 21, 2015 // 0 Comments

Big data collection and analysis is a good marketing tool, but it cannot replace the art of listening to customers By Christopher Biddle, President Biddle Communications & Public Relations LLC One of the wisest new age communicators I know is an Irish web-content wizard by the name of Gerry [Read more...]

Guest Blog: 5 Key Attributes of a PR Practitioner

December 4, 2014 // 0 Comments

When I received this list of the 5 key attributes and skills of a PR practitioner from College of New Jersey student Steph Van Heest, I was blown away. She prepared the essay after I spoke with her class at a PR strategies course led by adjunct professor Jake Farbman. Steph’s “list” is [Read more...]

In PR It’s OK to Be Crazy but Not Mad

October 7, 2014 // 0 Comments

What does it take to be a PR pro? Ethics tops the list of qualities identified by TCNJ students. As I ended my discussion with 30 college students last week on what it takes to be a successful public relations practitioner, I added one last quality: “Crazy.” As in: “You’ve got to be a [Read more...]

Create Your Own Ice Bucket Challenge in 6 Easy Steps

August 26, 2014 // 0 Comments

OK. Forget the “easy” part. You have a better chance of getting struck by lightning than re-creating the enormous success of the Ice Bucket Challenge. But if you follow certain basic principles of audience engagement, you can dramatically expand the audiences on which the success of your [Read more...]

Getting Started with PR Measurement

April 21, 2014 // 0 Comments

On March 19, 2014, the PRSA, NJ Chapter, Senior Pros group held a panel workshop on “The New PR Measurement” to help demystify a topic that confounds even veteran PR professionals. Speaking to a group of 12 PR professionals at Coyne Public Relations in Parsippany, Norman Booth with Coyne PR and [Read more...]

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